We help you to determine whether your destination/product actually has growth potential, that the Italian trade is receptive to your destination's tourism offer and that it is accessible enough to be competitive. We preliminarily assess your current market share, existing competitors in the market, the demographics and interests of your potential customers and potential barriers to entry.

We always make it clear from the outset what kind of results you can expect from our work. Are you only looking for an increase in the number of visitor arrivals, or to increase visitor arrivals among a market segment such as high-end group travel? Let's consider how we can deliver intangible results such as increasing destination appeal and market awareness. We are strongly results-oriented, but these can be measured in different ways. Such as the number of new partners and the number of trade contacts, rather than just output activities such as fam trips or events attended.

An effective sales representative is what you want. This means experience in working with the qualified trade and the ability to direct efforts to the right target group for your product. Our 30+ years of experience is a great selling point. Our approach helps us understand the obstacles you face, the advantages of your destination and the mindset of the market you are trying to attract. We are connected to important networks and niche agencies that will speak directly to the consumers who will benefit from your services. Take a look at our company profile, browse our credentials, call anyone you know in the Italian travel industry and enquire about us to be confident in our work and capabilities.

It is important to consider what kind of budget to invest in our Marketplace. If you are working with a limited budget, can we do big things for smaller sums? Let's build a package together that has the best balance between cost and the services you need to achieve your goals.

• Typical representation activities include:
• Establishing a local office (telephone line, answering enquiries, daily tasks)
• Developing marketing material (branding and positioning strategy, brochures, banners, fact sheets)
• Strengthening online presence (fully customised SEO webpage in Italian for each of our represented partners)
• Establishing commercial partnerships (list of tour operators and agents, sales calls, educational webinars, familiarisation trips, surveys and follow-up interviews)
• Participation in events (workshops, trade fairs, networking events)

If you put a lot of trust and resources into our partnership, we will do the same. It is important to feel that we will be the best possible ambassadors for your destination. We are responsive, passionate about tourism and we will become a member of your team. We share the same value as you. After all, there is nothing better than working with a team that is as enthusiastic about your home as you are.

A destination marketing representative is a powerful part of your marketing arsenal. By choosing HTMS, you could find yourself reaching new business heights.

HTMS Hospitality & Travel Marketing Solutions Italia was founded in 1988 and introduced a new business model in Italy, exporting the concept of outsourced sales from Aviation to the Tourism and Hospitality sector for the first time.

The growth of HTMS has continued in Italy through a model of continuous development and expansion of its competencies and innovative operating models that make it today the reference GSA for the entire Tourism Industry. 

Our business model is based on sales and commercial relations as well as on a strict protocol of selection of the represented partners and a consulting and assistance service for the trade.

The HTMS team is renowned and respected by the meetings industry, with years of experience in the field, which has been strengthened through extensive knowledge of supply and demand.

The selection of destinations in terms of representation undergoes an in-depth analysis before becoming part of the HTMS portfolio.

HTMS boasts a team of trained and dedicated professionals respectively for the countries of expertise. In addition, HTMS employs a resource that has been trained in prestigious incentive houses, capable of providing added value in all phases of the event/trip from planning to operational strategies aimed at the success of the operation.

Our MICE Expert remains at the disposal of meeting & event 

 planners for the benefit of all the destinations represented, also for targeted sites and staff training sessions. The recent introduction of the figure of the high-profile MICE Expert guarantees both supply and demand an extremely consultative approach to sales. The MICE Expert works across the company's representation portfolio, offering his or her experience in the service of the development of an extremely technical and demanding market segment.