Since 1988, we have been selecting for the Trade
DMCs, Hotels, and Destinations

Founded in Milan in 1988, HTMS was the first company to bring the outsourced sales model, already applied in the aviation industry, into the tourism sector, building a unique and recognized method in the market. HTMS's growth continued through a model of development and continuous expansion of skills and innovative operational models, making it today the leading GSA in the entire Tourism Industry.

HTMS – Hospitality & Travel Marketing Solutions is a highly specialized sales representation company that, for over 35 years, has been connecting the best international tourism and hospitality operators with the Trade world. HTMS does not sell or act as an intermediary. It is a strategic partner, not a distribution channel. HTMS's role is to create lasting and profitable connections between those who offer tourism services around the world and those who present them to the final traveler: tour operators, travel agencies, distribution networks, travel designers, and MICE agencies.

The history of HTMS has been collected in the monograph “Trenta – 1988–2018.” A dive into collective memory that harmoniously fits into the Company’s story. The volume, elegantly printed, is available in both Italian and English also online.
Download "TRENTA"

HTMS and the Tourism Supply Chain

HTMS acts as a commercial ambassador for destinations, DMCs, hotel chains, and tourism boards wishing to position, grow, or strengthen their presence in the Italian market.

Our services include:
  • Exclusive representation and strategic consultancy
  • Sales blitz and continuous local presence
  • Roadshows, workshops, and networking events for the trade
  • Participation and operational support in trade fairs and industry exhibitions
  • Training, academies, and tailored learning activities
  • Market intelligence, commercial insights, and dedicated reporting
We don’t just “promote”: we drive sales, build relationships, and deliver results.

Our Network

HTMS is a member of GTRA – Global Travel Representation Alliance, a global network that brings together the best representation companies worldwide, offering our partners strategic coverage in over 25 markets around the world.

HTMS is also a member of FTO – Federazione Turismo Organizzato, which brings together the key players in the Italian travel sector. A recognition that confirms our role at the heart of organized tourism.

Our Vision

To leverage our know-how, network, and passion for travel to be, every day, the best connection between those who offer travel and those who create it.