About us

Since 1988, we select Hotels, 
Destinations and DMC for the Trade

HTMS Hospitality & Travel Marketing Solutions Italy was founded in 1988 and introduced a new business model in Italy, exporting the outsourced sales concept from Aviation industry to the Tourism and Hospitality sector for the very first time. 
 The history of HTMS has recently been collected in the monograph "Trenta": a deep dive into the collective memory which fits harmoniously into our Company's history. The volume, elegantly packaged in its printed version and online version, is available in Italian and in English. The growth of HTMS in Italy continues to grow by developing and expanding our skillset and our innovative operating models that make us the reference GSA of the entire Tourism Industry today.
Download "TRENTA"

Our services

Land Services in more than 50 Destinations Worldwide to Italian Trade
Sales Management on a regional basis 
Commercial Monitoring around the country
Positioning and Sales Strategy 
Presentation and networking events for the Trade Organisation Workshops & Roadshows 
Participation in the main Sector Trade Shows 
Training & Academy 
Market Analysis and Market Overview and Trends projection

Personalised services for tourist destinations

Since 2009 an additional line of business has been opened through the promotion of National and Regional Tourism Boards. HTMS's natural propensity for actual sales activity is increasingly appreciated by public participation bodies that immediately realise the extraordinary incisiveness of our actions, which produce results that are often much more measurable than traditional communication campaigns. With the support and the partnership of a leading PR & Communication Agency, HTMS is able to provide a full range of services in addition to its traditional sales activity addressed to the Trade.

Reference partner in the international market

On the international market, HTMS has consolidated its position as GSA leader in Northern and Southern Europe through the establishment of the "Preferred DMC" division. This division is dedicated to representing the largest inbound operators present in the most important destinations in the world. Following the opening of the Preferred DMC division the focus on the MICE market has also grown considerably, which prompted the creation of the "Beyond Sales Program" pre-post sales program. This has provided HTMS with unparalleled knowledge and control of all the most important buyers in the world in the incentive and congress segment.
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